In this technology-driven world, social media is one of the most powerful tools for businesses around the globe. However, one social platform is outshining them all ... Instagram. That’s right, the popular social network has over 800 million active users per month, doubling and even tripling the number of users of other platforms like Twitter and Facebook. So if you own your own lash business and/or are looking to reach more clients and grow your company, Instagram is the perfect brand building tool to do so. Let’s take a look at the three ways to take advantage of Instagram’s popularity to broaden your clientele and build your brand’s awareness.
1. Get Planoly for Business
As a lash artist, you very well know that your job keeps you busy. A single lash appointment can take a couple of hours, and you may not even have a chance to look at your phone for hours at a time if you’re booked back to back. This means you’ll have less time to focus on keeping up with your business’ social media accounts. However, you can easily manage your IG account with Planoly. Planoly is a tool that allows you to schedule and publish to your Instagram page instantly. In our previous blog post, we discuss the importance of timing your posts in order to maximize audience engagement. The ideal times to post on Instagram are typically between 2 pm and 3 pm, or 8 pm and 9 pm. With Planoly, you’re able to schedule a post for 2:30 pm even if you’re with a client. This means you’ll be able to post on social media, gain potential followers, and boost traffic all without sacrificing time with your client.
2. Research and Use Apps Built to Help Increase Likes and Followers
Another way to build your brand on Instagram is by utilizing apps that are meant to ethically optimize your posts to help increase both likes and followers. Here's a list of the most popular Instagram apps.
Followers Track for Instagram
This app allows you to see accounts that have recently unfollowed you, accounts that have yet to follow you back, and suggestions on accounts that you should be following.
This will help you learn more about your follower base and how to better improve your content. In addition, these insights provide you with the opportunity to see what kind of content similar accounts, like other other lash artists are posting onto their pages.
3. Build a Strategy
The last and final step to help build your brand is to build your strategy, focusing on objectives and your target audience. Do you want to increase followers? Direct people to your business website? Book more lash appointments? Whatever your objective is, it’s important that you know exactly what you want out of Instagram marketing. That way, you can determine your target audience and come up with a unique plan for keeping current followers engaged as well as attracting new followers.
Next, you’ll want to stay up-to-date with your competitors — perhaps they are promoting exclusive IG lash specials or have awesome, engaging content. Do your competitor research and then adjust accordingly to see what works for your own clients. This is where your content plan will come into play. According to Jeff Bullas, an Instagram content plan includes “what content to post, when to post it and how to boost your engagement.” This also includes the wording, hashtags, and photo filters you choose for your posts.
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Content Creator | Extrovert | Amateur Chef | Weapon of choice: Glitter