HOW TO ELEVATE YOUR BUSINESS AND  CLIENT EXPERIENCE FOR A SUCCESSFUL HOLIDAY SEASON AS A LASH EXTENSION ARTIST

The holiday season can be a crazy time for everyone - especially business owners who have to think about themselves and their clients. We want to help you survive the holidays with as little stress as possible, so we’re giving you all of our best tips and tricks to start thinking ahead for Christmas and the new year. In order to truly embrace the holiday season and make it extra special for your clients, start thinking about these little ways to stand out as their artist and how to properly prepare your business.

TREAT YOUR CLIENTS WITH SEASONAL SPECIALS

Reward your top clientele with client gifts! Loyal customers are the heart of your business, so reward them for their commitment with a little something special. Simple aftercare items (like Sleep Masks or our One Night Stand) make the perfect gifts - just make sure it’s thoughtful. Include a handwritten, personalized thank you card to accompany your gift and make it extra meaningful. 

Offer seasonal promotions that switch up each week. Your focus one week could be on add-on services, such as a special on booking your lash touch-up and adding a brow lift for half price. Your next week could focus on retail and aftercare products by offering 40% off on all retail products for the whole week. You could also run specials to encourage referrals - for each client referred, your existing client can receive $20 towards their next appointment and their referral can get $20 off towards their first service.

Gift cards are another way to encourage new biz - offer them for the holidays as the perfect gift for spouses and significant others to give to their partners. Think about it, what’s better than the gift of choice? You can also run a special on gift cards for existing clients to refer their friends, like “buy a $50 gift card for a friend and receive $20 for yourself!”  

MAKE YOUR SERVICES STAND OUT

Lash clients LOVE a fun pop of color for the holidays - even if it’s just a few gold or silver lashes to make their eyes really sparkle. We recommend investing in Lash Affair’s Lookbook and having at least one tray of all the options in there. The Lookbook allows your client to view all of their options and helps them to get a feel for what adding a little color to their lash looks will be like. 

Everyone loves a little holiday pick-me-up! From pumpkin spice to pine trees, adding the scents of the seasons to your studio and services is a total game-changer. Your waiting area also sets the stage for your client experience - try slicing up some oranges and putting them in a water dispenser with cranberries and cinnamon sticks for a festive kick. 

Services like lash and brow lifts involve a lot of processing time. To add something special, use that time to treat your client to extra pampering with a holiday touch - try a hand massage using peppermint lotion or oil to relieve muscle fatigue and help them chillax. 

Lift the mood in your studio with a curated holiday playlist - either create your own or search through your music streaming service to find a fire mix someone else has shared.  If you create your own, remember to have a good mix of classics and newer songs. A lot of people don’t like holiday music so it’s best to not overkill it with the sounds of the season that they hear everywhere else. 

PREPARE FOR HOLIDAY LASH PRODUCT DEALS

Text your other lash BFFs now to see if they’d be interested in grouping up for holiday deals! If you all pitch in on the same order, you can buy all your fav products in bulk for extra savings. Start pre-planning by organizing a money transfer app (like Venmo, Zelle, or Cash App) and adding your friends to quickly and easily send each other lash money. 

We’ve all been there and know that shopping holiday deals can be totally overwhelming! In order to save yourself from impulse buys, make a list before shopping and know what product offers you want to prioritize. Compare your best sellers from this year to last year to decide which purchases are the most important and find the deals that are best for you. Make sure you take inventory frequently to sort out what you have prior in order to have a better idea of what you need. Also, take extended shipping times into account as postal services are sure to be overwhelmed with orders this season!