LASH AFFAIR’S TIPS FOR PRICING YOUR SERVICES

START WITH A COMPETITIVE ANALYSIS

We recommend starting with a competitive analysis! Sometimes called “comps,” this is when you identify your main competitors in your area (usually within 15-20 minutes of where you're located  and research not only their prices, but also their products, sales, and marketing strategies. This will give you a general idea of what prices  clients in your area are accustomed to and help gauge your starting point. 

CONSIDER ALL OF THE FACTORS

Just because all of the eyelash extension artists around you are charging a certain amount, doesn’t necessarily mean that’s what you have to charge. When you're assessing your own price point, make sure you consider your education and certifications, the cost of the products you're using, and your break-even point. Once all of these are factored in, you should have a better idea of what you want to charge per service. Our founder, Jenelle Paris, talks more in-depth about this in her Lash Biz Tips video if you want to hear more.

CHOOSE AN HOURLY RATE

We believe in choosing an hourly rate that you can base your fills + full sets off for a consistent average per hour.

For Example:

Beginner $35-$40+ an hour

Intermediate $50-$75+ an hour

Advanced $75-$150+ an hour

Basing your pricing off YOUR time allows you to earn the same amount of money regardless of what service or style. Simple styles like classic will take less time than expert mega volume and service costs can reflect that. Once you’ve decided on your beginner hourly rate, you can display your costs to clients by the amount of time each service takes you: if a classic full set takes you 3 hours to complete, and you’ve chosen your hourly rate as $40 an hour, list your pricing for this service as $120 and your pricing for a classic fill that takes you 1.5 hours as $60. 

DEPOSIT VS CREDIT CARD ON FILE?

Both strategies can help ensure you're booking committed clients! Deposits can be a great way to protect your time. Credit cards on file (with proper consent) also can protect your business, so it's totally up to your preference. Just make sure you include disclaimers in your booking process to allow clients to know your booking policies upfront. Also, note that credit card authorization forms are required to hold/charge any card on file. 

INCREASING YOUR PRICES

We know it can be tough, but resist the urge to adjust your pricing solely  based on competitors' figures. Instead, look at your own business, ideal client, and financial goals. Think about how you can attract clients that value the things that make your business unique. Tap into your own financial goals versus comparing your worth to a competitor.

The perfect time to raise your prices is going to depend on you and how confident you’re feeling about the value you’re bringing to your clients! If you’ve built a solid  client base, you’ve had time and practice to  improve your lashing to the intermediate level, and you’re consistently producing quality work with high retention - it’s probably time to start thinking about re-evaluating and raising your prices!

You deserve to be compensated fairly for your work, but giving your clients a reason and a prompt notification of the price increase will be the best way to maintain your clientele and drive up revenue. Boost your service offerings and experience with a  new certification (*hint hint* you could level up your artistry and your  biz with Lash Affair’s online courses). You could also add something new to your services, like a  brow touch after every service, or include a free aftercare product or kit with a full set of lash extensions.