A consistent clientele is an indicator that your business is on an exponential track of growth and success. The secret for retaining clients is to create the perfect "client experience." First impressions are vital, but keeping your standards high is everything. For example, clients expect their lashes to last, however, as we all know, a lot of factors can contribute to lash loss. Taking the time to explain to clients how to maintain healthy lashes means a lot to them and shows them that you care even after they leave your establishment.
1 | Go Above and Beyond for Each Client
Go above and beyond by exceeding client expectations with prompt responses to phone calls and texts, educate them on new products and services, and wow them with your professionalism and charming personality. If a returning client hasn't been in for a few months, amaze her with details you recall about her life. It shows her that you valued her. People notice when you express how much you care. Coming up with professional phrases that are warm and have a nice finishing touch really will set you apart from the rest.
2 | Create Client Incentives
You want to keep clients coming back, but are you offering something to help them put you first in their mind when they want their lashes filled? Offer clients incentives to return to you. Some artists offer clients a free fill for every three referrals they bring to the studio. You can track this offer by providing clients with a punch card or making notes in your scheduling applications. This incentive drives new business, but also keeps clients coming because they have a friend or a relative that is coming to you. This strengthens what is called the relational bond between you and your clients.
Create an unforgettable client experience;
the 5 star reviews and great referrals will pour in!
Referral marketing is what creates loyalty in a brand. A fun fact to consider, according to Digital Marketing Magazine, 98% of all text messages are opened, but only 20% of emails are looked at. That’s why you should consider marketing to your database through text instead of emails. A text message marketing platform called Referrizer can be implemented to encourage clients to leave a review of our business and refer a friend in return for an incentive. The cool part about this program is you can offer incentives that cost nothing; for example, let the client choose their favorite station to listen to during their next service. You’d be surprised at what clients will do to listen to their station of choice!
3 | Look Out for These Pitfalls
We all live and learn. There are some habits we just need to break. NOT EATING can be a big reason your work has suffered at times. Schedule in a one-hour break for yourself every day and your focus will increase, your work will look much better, and your lash retention will improve. In addition, your irritably levels will drastically decrease, and you will be able to give clients a more personable experience while delivering beautiful work.
When reaching for a snack go with something high fat and high protein;
stay away from energy drinks and sweets that will lead you to crash later
Pre-booking clients is a must to ensure they get times that fit their schedule, you have time to eat, and keeps you booked at least a month or two in advance.
Grow your team’s clientele list by encouraging the existing clients to refer and review. Yelp has been an awesome platform the trusted website that clients look for reviews. It works to boost business because Yelp has its own SEO (search engine optimization) system that populates itself on the first page of Google. If your business is not ranking on Google’s first page yet, with enough reviews on Yelp, clients in your area are sure to find you there.
Get more clients by strengthening your relational bonds
with current clientele
Keep clients coming by adding value and incentives. Remember you are valuable and nothing in this world is free! Invest time and love into your business and it will love you back.