In a world of social media, influencer marketing has become one of the biggest priorities for brands and individuals alike. Nowadays you probably see a young male or female with hundreds of thousands of followers posting about this brand or that brand, and you’re wondering how to become a go-to influencer in your industry. Well, you came to the right place! Lash Affair is here to give you a few tips and tricks to become a successful influencer. 

1 | Find Your Target Market / Audience

When you are starting to work on becoming a social media influencer you need to understand who you are speaking to. Think about the brands you want to represent and what their target market’s are. You want to grab your audience's attention; however, don’t completely copy those markets. Create your own market and brands that resonate with you and companies you want to work with will come to you! 

2 | Find Your Own Voice 

You have probably always been told to be your own person, and this is especially true when becoming an influencer. While there are many social media influencers who piggyback off of others, you want to find your own unique voice. Being your own person will show the audience that your real. Don’t worry about the volume of content you are posting, but rather what that content consists of. 

3 | Share Your lash Knowledge & Be Authentic

People want to connect and learn from you as an influencer. They want to know that you understand their struggles and blessings. It’s important to stay authentic and transparent with your audience. By doing so you show that you are true to your personal brand. Not only do you want to stay true to the brand you have created for yourself, but you also want to share your knowledge. When you become a social media influencer you become a subject matter expert - whether it be in cosmetology, real estate, medicine, or anything else. As you build yourself give your knowledge to people freely. Once you build trust people will begin to support you in your followings. 

4 | Post on Social Consistently

5 | Understand Social Algorithms

Algorithms are constantly changing on search engines and social media platforms, and you’ll want to take note of when they change. Becoming a successful influencer means staying up to date with all algorithms and terms and conditions changes to avoid any penalties. You will also want to familiarize yourself with FTC guidelines and policies if you hope to collaborate with brands to promote their products. Familiarizing yourself with FTC guidelines and policies, as well as different social media algorithms will help to bump you up as an influencer.

6 | Engage with Your Followers

So, you’ve done your research on becoming an influencer, learned all the algorithms, and found your target market. Now it’s time to learn to engage with your audience. In your captions be engaging for your followers to comment on your posts or reply to your stories, and be sure to reply back to them. This shows that you are a real person, care about your followers input, and are listening to what they have to say. If someone asks about an outfit, makeup, or other brands you use be honest and tell them where they can find some of your products. Engaging with your followers means they are more likely to engage with you. 

In Conclusion

We know that being an influencer on social media is fun and exciting, but it also takes hard work. No different than a 9-5 job you need to be consistent, teach yourself as much as possible, and even have mentors to guide you through the process. This is not something that will happen overnight - it takes time, but it’s a very rewarding job to become an influencer. If you’re interested in becoming a brand ambassador and influencer for Lash Affair apply today! We love adding incredible men and women to our team.