Do you want your clients to get the most out of your services, maintain better lash health, and visit you more often? If yes, start selling aftercare products to enhance and prolong the impact of your services.  Whether you’re just starting out as a new lash artist or have an established salon with a loyal customer base, retailing different lash supplies and relevant aftercare products is a great way to increase your bottom line. It not only gives you an additional revenue source, but also helps you achieve greater customer satisfaction. So if you’re not taking advantage of this opportunity yet, here are three reasons why you should seriously consider it! Then, keep reading for our tips on how to effectively sell eyelash extension aftercare products to your clients.

REASON 1 | IT MAXIMIZES YOUR PROFITS

You’re seriously leaving money on the table if you’re not retailing relevant aftercare products to your clients. You can get our aftercare products for as much as 50% off when you sign up for a wholesale account with us and sell them directly to your customers. We want you to make money retailing our products, so our customer care team will work with you to give you exclusive pricing! 

If only ten of your clients purchased just a cleanser from you every month, that could mean an extra $100 in your pocket every month - just imagine how much extra money you could earn by selling more aftercare products to all of your eyelash extension clients. 

REASON 2 | IT INCREASES CUSTOMER SATISFACTION

Your customers will thank you for recommending and selling the right products that can improve their lash health. For example, our TLC 3-in-1 lash cleaner helps protect the adhesive that holds extensions in place and keeps lash extensions free from makeup and oil buildup. Your clients want to keep their lashes looking their best, and you should be the one offering aftercare products to help them do it! 

We offer a wide range of eyelash extension safe products to retail to keep your clients’ safe, fluffy, and flawless: our domed sleep mask, for example, is an essential to protect lashes while clients sleep and reduce lash fallout from rough sleeping habits.

REASON 3 | IT IMPROVES THE EFFECTIVENESS OF YOUR SERVICE 

Your relationship with a lash client doesn’t end when they leave your studio or salon. They’ll think of you every time someone praises their lashes or compliments their looks. Selling the right aftercare products will help you improve overall experience, increase the effectiveness of your services and increase her satisfaction.When your clients keep their lashes clean and maintained, their retention lasts longer, and it extends the life of the service they’re receiving from you AKA they’ll continue to love your work and keep coming back for more! 

WANT TO LEARN HOW? HERE'S 4 WAYS TO SELL AFTERCARE PRODUCTS WITHOUT BEING SALESY

Many lash artists hesitate in retailing products for the fear of coming off as too salesy. We’ve been there, and we know how important it is to be authentic and real with your clients when it comes to their lash care needs. Here are a few ways to sell the right way:

1 | DON’T SELL, EDUCATE YOUR CUSTOMERS 

People feel guilty when selling if they don’t understand the impact their products can have on the customers. Effective sellers don’t sell products - they focus on educating their customers why they need a product and how it can improve their lives.

To sell more, educate your customers on how they can improve their lash health, prolong the effect of your services, and look more beautiful. Point them to the products only after they’re convinced about the benefits. When you have the knowledge about various lash care products, you’ll be more confident recommending aftercare to your clients that could genuinely benefit from purchasing them. Do your research, and you’ll be able to teach your clients about your offerings in detail! 

Even better, show your clients how the products work! When you’re giving them a lash bath, talk them through the cleanser you’re using and why they should be using one at home.

2 | DISPLAY PRODUCTS IN A PROMINENT PLACE 

Ever noticed why chocolates, candies and other goodies are always displayed near the cash counters of large retail outlets? Because that’s where people can see and purchase them! You can’t sell products unless your customers actually see them. So make sure the best aftercare products are prominently displayed in your space, and at eye level so your clients have easy access. 

3 | OFFER EXCLUSIVE DISCOUNTS 

Who doesn’t like discounts? With up to 50% off on our aftercare products, you can offer attractive discounts to your customers on the best aftercare products and still make a profit.

You could even go a step further and give free products after a client’s first full set - factor the pricing into your service, and get them to consistently use the products you include so they’ll continue to purchase them from you once they run out. 

4 | THINK LONG TERM - RECOMMEND THE RIGHT PRODUCTS 

Successful business owners always think long-term. Never sell or recommend products to a client that they don’t actually need. Instead, tell your client what’s best for their lash health and build a relationship based on trust. This pays off big time in the long run and helps you sell more! They’re looking to you to guide them on their product choices, so focus on helping them make informed purchasing decisions. This way, they won’t experience buyer’s remorse for something they don’t need or will never use - the right product will keep them coming back to you for more. 

Want to grow your biz and help your clients care for their lashes with the right products? Start retailing eyelash extension aftercare products and watch your profits and customer satisfaction increase! With our tips, we know you’ll see success hooking your clients up with the lash care they need. 

Shop our aftercare collection here for all of your retail needs, or take a look at all of our lash extension products here.

Want to apply for a wholesale account with us for exclusive pricing? Reach out to us here.