Why You Should Sell Lash Aftercare Products - And How
Do you want your clients to get the most out of your services, maintain better lash health, and visit you more often?
If yes, start selling aftercare products to enhance and prolong the impact of your services.
Whether you’re just starting out as a new lash artist or have an established salon with a loyal customer base, retailing different lash supplies and relevant aftercare products is a great way to increase your bottom line. It not only gives you an additional revenue source, but also helps you achieve greater customer satisfaction.
So if you’re not taking advantage of this opportunity yet, here are a few reasons why you should seriously consider it.
HELPS YOU MAXIMIZE YOUR PROFITS
You’re seriously leaving money on the table if you’re not retailing relevant aftercare products to your clients. You can get our aftercare products for as much as 50% off and sell them directly to your customers.
INCREASES CUSTOMER SATISFACTION
Your customers would thank you for recommending and selling the right products that can improve their lash health.
Your relationship with a customer doesn’t end when she leaves your salon. She will think of you every time someone praises her lashes or compliments her looks. Selling her the right aftercare products will help you improve her overall experience, increase the effectiveness of your services and increase her satisfaction.
4 Ways To Sell Aftercare Products Without Being Salesy
Many lash artists hesitate in retailing products for the fear of coming off as too salesy. Here are a few ways to sell the right way.
1. DON’T SELL, EDUCATE YOUR CUSTOMERS
Effective sellers don’t sell products. They focus on educating their customers why they need a product and how it can improve their lives.
To sell more, educate your customers on how they can improve their lash health, prolong the effect of your services, and look more beautiful.
Point them to the products only after they’re convinced about the benefits.
2. DISPLAY PRODUCTS IN A PROMINENT PLACE
Ever noticed why chocolates, candies and other goodies are always displayed near the cash counters of large retail outlets?
Because that’s where people can see and purchase them.
You can’t sell products unless your customers actually see them. So make sure the best aftercare products are prominently displayed in your salon.
3. OFFER EXCLUSIVE DISCOUNTS
Who doesn’t like discounts?
With up to 50% off on our aftercare products, you can offer attractive discounts to your customers on the best aftercare products and still make a profit.
4. THINK LONG TERM- RECOMMEND THE RIGHT PRODUCTS 3. OFFER EXCLUSIVE DISCOUNTS
Successful business owners always think long-term.
Never sell or recommend products to a customer that she doesn’t need. Instead, tell her what’s best for her lash health and build a relationship based on trust.
This pays off big time in the long run and helps you sell more.
Jenelle Paris
Founder | Boston Girl | Pig + Dog Obsessed | Lover of House Music
Leave a comment