As a lash artist and a small business owner, you are probably familiar with a number of YouTubers who regularly post beauty-related videos about everything from makeup tutorials to their thoughts on the latest trends.
But as news reports earlier this year made abundantly clear, being a beauty YouTuber can also have a dark side. Drama erupted between creators and rival fan groups that turned into a scandal about racism, online archives and questions about how much influential YouTubers are responsible for their online pasts. Certain YouTubers were found to have posted racist, fat-shaming and other negative comments on social media in the past; when their competition uncovered these tweets and other posts, the YouTubers ended up losing a large number of subscribers.
By becoming familiar with certain YouTubers and their marketing prowess, or in certain instances, their mistakes, you can learn both how to conduct yourself online and ultimately grow your following, as well as determine what to avoid doing at all costs. For example, consider the following examples:
Laura Lee and Jeffree Star
NIKKIE DE JAGER
When researching beauty YouTubers who are doing a great job, Nikkie de Jager is another perfect example of what you should do online. As Forbes notes, the Dutch makeup artist has over 7.2 million followers on Instagram and 6.6 million on YouTube, and she does an outstanding job of cross-promoting her videos on each platform. De Jager is well-known for thinking way outside of the box, refusing to adhere to convention or body image stereotypes. As a result, she has created an edgy and memorable brand that appeals to people of all shapes and sizes, all of whom enjoy watching the tutorials of her avant-garde looks that highlight her true artistic ability.
Beauty YouTubers: Learn from Both the Good and the Bad
Content Creator | Extrovert | Amateur Chef | Weapon of choice: Glitter