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  1. Products We Love (And Why You Should Love Them Too) Whether you are a brand new lash artist in the process of setting up your studio or one who has been working in the industry for some time, you want to be sure you have the best possible equipment for your salon. And since there is no shortage of options and products, you might feel overwhelmed when shopping for things like lighting, humidifiers, and other needed items. To help alleviate any shopping-related stress and make the process of buying products for your lash salon as easy as possibl...
  2. Lash Care Guidance for Your Sensitive Clients As a lash artist, clients will come to you for lash extensions but may be concerned about their allergies, reactive skin type, or sensitive eyes. It’s your job to warn your client about potential reactions to lash adhesive, reasons for said reactions, and ways to take care of their skin and surrounding eye area before and after a lash session. Discover two Lash Affair products that can help your sensitive clients reduce or prevent any reactions to their lash extensions. ...
  3. Keep it Clean | Proper Sanitation for Services Improper sanitation practices can spread infection between clients and will get you into trouble with the Board of Cosmetology in your state if you aren't careful. In this blog we will go over the safe and thoughtful practices you should be implementing while performing lash services. 1 | USE DISPOSABLES WHENEVER POSSIBLE Most of the items you are using throughout a lash service should be disposable. Lash Wands are used to brush through the lashes throughout the servi...
  4. What You Don't Know About Lashes Can Hurt You We’re here to keep it real: good lash extensions are not cheap, and cheap lash extensions can ruin your life. We know, that may sound a bit dramatic, but hear us out. If you’re looking for the best deal, we’re all about shopping around for good pricing on shoes. But your eyeballs, baby? Those are priceless, so skip shopping around for cheaper lashes. Wanna know why? Keep reading + let us show you the light! Your ideal lash artist wi...
  5. Gender Swap Costumes for Halloween 2018 It's no secret that many men are amazing makeup artists! Men have taken center stage in the beauty industry and we are loving the results! Artists like Manny MUA and Jordan Liberty are just a couple of examples who are taking makeup artistry to a new level, inspiring men and women alike. We want to recognize all the creative guys who have transformed these traditionally female costume looks into fierce costumes that any gender can rock. Gender-swapping means changing a character's loo...
  6. Lash Artist Life | Don't Let Fear Hold You Back What would you do if you were not afraid? It's a fair question. What would life look like if you weren't afraid to fail? If you didn't care what others thought? If you followed your dreams, not someone else's? Passion lives in our heart. Fear lives in our brain. What would your life look like right now if you listened to your heart and took the gamble? Overcoming the barriers to success in last artist life Maybe you want to expand your services, gr...
  7. What to Ask: Eyelash Extension Allergies and Reactions Photo from CTV news article on lash reaction. Click photo or link below to be taken to article Are you an artist? Check out our Artist blog for even more helpful articles like this! When we hear stories in the news about horrible reactions to lash extensions, we can be fooled into thinking that it's a simple equation of lash extensions + lash glue = allergic reaction. But the equation isn't that easy. There are so many factors to consider when unpacking why someone got a reactio...
  8. 6 Proven CTA Tips That Will Make Your Clients Take Action One of the primary objectives of any lashprenuer’s website is to convert visitors into subscribers and customers. Driving conversions to your site, however, is not possible without using strong and engaging calls-to-action (CTAs). A CTA is the text or button that asks your website visitors to perform a certain action like signing up to your email list or buying a product. “Download Now”, “Book an Appointment”, “Claim Your Free Voucher” etc. are common (but very basic) examples of different ca...